The Changing Dynamics of News & Its Challenges

An economy that is growing at 8.5percent and a very bright outlook for its future. . .that’s that the India story at it’s greatest. However, the unmentioned success story, which in a sense completes the film, is that the free media that our 60 year-old democracy was able to preserve.Going back to 1870 when India’s first paper – The Bengal Gazette – to the plethora of papers and news channels; the press industry has come a very long way. But a bit of analysis on the rise of press in India, who largely serve India news reveals that the true growth along with the steep growth curve actually occurred only later with the dawn of the vernacular media. Here in India dialects change every few hundred km and languages vary from state to state. To effectively make folks understand what all that’s important to them, news in one word, it was critical they are addressed in their language.That’s why, the vernacular media has performed extremely well in India. The identical idea was carried forward first by the radio and subsequently by the social websites. No matter how important the federal level news channels in Hindi and English may be, folks across India do keep a tab on the information stations which offers them information in their own language. The frequent man simply loves to know information in the language he’s comfortable in.In this manner latest news India gradually became latest news in Mumbai, Delhi, Chennai, Bangalore etc..Furthermore, this localization of content additionally ensured that breaking news, the mainstay of a news channel, also got a local flavor. News was essentially local in nature but due to the localization of the channels content policy, such news also got prominence.But the addition of local content in a way is contributing to the dilution of the media’s core competencies. That perfect balance between what is important on a local level and what is important if it arrived into the larger image was wanting. An arena where information is served piping hot, latest news and breaking news concepts work and at the same time a judicial combination between global, national, vernacular and local content could be achieved with finesse.The Internet information model holds great promise for a nation as diversified as India. News, anyplace, anytime is something that this version can really deliver. But on the flip side, the low penetration of Internet in India is slowing down the Arrival of the Online arena in India. As of 2008, you will find 60,000,000 Internet users-comprising 6.0percent of the country’s population-in India.But for Internet to do at its best level there has to be a broadband connection. All that’s considered as USPs of Internet; specifically the smooth integration of material with movie and a great deal of interactivity thrown in, could perform at their optimum just on a super fast broadband link. For more detail click on this link

Leave a Reply

Your email address will not be published. Required fields are marked *